Joanna became a Trustee of What? Why? Children in Hospital to help the charity build on its already strong foundations and support its next stage of development. Currently a project manager with the Scottish Wildlife Trust, Joanna is passionate about the role of third sector organisations in creating a better world for future generations. Joanna originally trained as an academic but was attracted to the social enterprise and charity sector, where she has spent the past 10 years publishing action-oriented research and managing projects. As a former Director of the Fair Tax Mark and Ethical Consumer, she has experience in the governance and development of mission-led organisations, and is delighted to be putting these skills at the service of an innovative and impactful charity like WWCIH.