Privacy Policy

Last updated: 19 October 2026.

This policy explains how What? Why? Children in Hospital uses cookies and similar technologies on this website, and how you can control Google Analytics and embedded YouTube videos.

What are cookies?

Cookies are small text files stored by your browser on your computer, tablet or phone. They can remember preferences or help a service understand how it is used. Embedded services may also use other browser storage.

Your cookie choices

Google Analytics and embedded YouTube videos are optional. We do not load these services until you choose to allow them.

  • Agree allows both Google Analytics and embedded YouTube videos. The Agree and allow button beside a blocked video makes the same choice for both services.
  • Disagree keeps both services blocked. You can still read the website, but embedded YouTube videos will not play.
  • Remove Cookie Consent, below, clears your saved choice and blocks both services until you agree again. The cookie banner will reappear so you can make a new choice.

Continuing to browse does not mean that you agree. These controls apply to this website in the browser you are using; they do not change your Google account settings or your choices on other websites.

Cookies used by this website

Remembering your choice

We use a first-party cookie named WMD_Consent_v2 to remember whether you selected Agree or Disagree for up to one year. It records your choice, not an analytics identifier. We set it for either choice so that we do not keep asking on every page. If it expires, you remove it, or you use another browser, we will ask again. If your browser prevents us from saving your choice, optional services remain blocked.

Google Analytics

If you agree, we use Google Analytics 4 to understand visits and how pages are used, so we can improve the website. Analytics may collect information about pages viewed, your browser and device, and interactions with the site. It uses browser identifiers and first-party cookies such as _ga and cookies beginning _ga_. This information should not be regarded as completely anonymous.

Our consent controls do not enable advertising storage, advertising personalisation or Google signals. See Google's Privacy Policy for information about Google's processing of data.

YouTube videos

If you agree, embedded videos connect to YouTube, a Google service. Loading or playing them can send information to Google and may use cookies or other browser storage, including third-party cookies. Google's handling of that information can depend on your browser settings and whether you are signed in to Google. See Google's Privacy Policy for details.

You can withdraw your agreement or reset a previous Disagree choice at any time using the button below. Removing consent blocks embedded YouTube videos and stops further Google Analytics collection through this site's consent controls. We also attempt to remove the first-party analytics cookies that this website can access.

Withdrawal does not undo information already sent to Google. This website cannot delete cookies belonging to Google or YouTube on their own domains. To remove those, use your browser's cookie and site-data settings. You can also block third-party cookies in your browser. Deleting all of this site's cookies will remove your saved choice and the banner will appear again.

Links to other websites

Links to YouTube, Vimeo, social media and other external websites take you to services with their own privacy and cookie policies. Our cookie controls do not control what happens after you follow those links.

Further information

You can find information about cookies and your rights at the Information Commissioner's Office. Google also provides an optional Google Analytics opt-out browser add-on; you do not need to install it to select Disagree on this website.

Any questions?

If you have questions about this policy, please contact us.